When you only have a short amount of time to maximise your return on investment, it’s important to have a clear strategy and then carry it out efficiently; PRISM delivered on that plan.Simon Mould – Manager, Group Brand Development
The results of the assessment and testing thus far not only justify an earlier decision by Beneficial to enter NASCAR but have helped it redirect activation strategies and resources to maximise sponsorship Return on Investment.
PRISM ensured its clients now understand exactly what their Olympic investment is doing for their brands and their businesses.
The initial launch generated coverage in more than 200 publications from 24 different countries, 72.3% of these referring to the partnership.