Our National Vice President of Sales has just returned after the Christmas Holiday - he couldn't have been happier, and I don't take his comments lightly.Jay Hamill, Manager, Consumer Marketing, Volvo Cars of NA, LLC
Using the insights and clearly-defined sponsorship strategy developed by PRISM, CCBCC was able to determine which current sponsorships in their extensive portfolio where delivering real results and which activities needed adjustments or might be eliminated.
The results of the assessment and testing thus far not only justify an earlier decision by Beneficial to enter NASCAR but have helped it redirect activation strategies and resources to maximise sponsorship Return on Investment.
PRISM's final report included recommendations on how the Beijing Olympics could be activated and was enthusiastically accepted by Visa's Executive Management.Visa Olympic Consultancy
©2011 PRISM part of the WPP group.