Bridgestone Considering Olympic TOP Sponsorship
Prism’s proprietary tool, Brand Sponsorship Valuator (BSV), helped guide Bridgestone in its decision to become an Olympic TOP partner. After extensive interviews with key stakeholders across the Bridgestone and Firestone businesses, Prism created a market share simulation model to predict the commercial impact of the TOP partnership over a 10-year period.
Supported by our analysis, Bridgestone’s board proceeded with the TOP level IOC partnership. Not only did our work help Bridgestone negotiate the best possible deal, but we also provided a roadmap for activation to maximise the leveraging of the partnership throughout the Olympic summer / winter lifecycle.