Holiday Inn® Rest and Run

Prism helps Holiday Inn® capitalise on involvement in running events like the Virgin Money London Marathon with #RestandRun, a digital campaign supporting runners.

Focusing on preparing mentally and physically for the marathon, Prism introduced Andy Barton and Sammy Margo as Running Experts to present Holiday Inn® top training tips. We also produced content to showcase a runner’s journey from training to the start line, and created a Rest and Run Hub website to host running blogs and running routes from Holiday Inn® properties in the UK and Germany.

Content promoting #RestandRun continues to be some of the most engaged-with on owned channels, with a growing dedicated audience and Running Routes in five key European markets.

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