Holiday Inn® Rest and Run
Prism helps Holiday Inn® capitalise on involvement in running events like the Virgin Money London Marathon with #RestandRun, a digital campaign supporting runners.
Focusing on preparing mentally and physically for the marathon, Prism introduced Andy Barton and Sammy Margo as Running Experts to present Holiday Inn® top training tips. We also produced content to showcase a runner’s journey from training to the start line, and created a Rest and Run Hub website to host running blogs and running routes from Holiday Inn® properties in the UK and Germany.
Content promoting #RestandRun continues to be some of the most engaged-with on owned channels, with a growing dedicated audience and Running Routes in five key European markets.