Puma Sports Marketing

PUMA needed a more efficient sponsorship decision-making process, so Prism introduced the Brand Sponsorship Valuator (BSV), an award-winning strategic tool to allow PUMA to make educated decisions aligned with brand and business objectives.

The BSV combined consumer and brand insights with marketplace and business knowledge, to generate a sophistcated sponsorship impact model, quantifying business ROI. A large cross section of key PUMA stakeholders were interviewed in order to understand the impact sports marketing has across the whole business. PUMA now has a balanced approach to sports marketing, based on our insight into the demand generation impact of their sponsorship assets.

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