Data and insights sit at the heart of everything we do. Our proprietary tools, including Global Fan Index, and consultancy led process deliver objective fact-based assessments that optimise rights and maximise client ROI.

Our expertise comes from three decades of negotiating and managing Sport + Entertainment rights for brands.

Detailed thinking and a focus on efficacy underpin all of our creative work.

Our ambitious experiences are designed for deep brand engagement throughout the fan journey.

Disruptive content that engages audiences. From creative ideation and social strategy to content production and digital distribution, we bring partnerships and campaigns to life.

From MOBA’s to The Metaverse, avatar influencers to eSports, we help brands navigate tomorrow’s dominant technological and marketing paradigm – Gaming.

Between audio, live and virtual and experiences exists a complex ecosystem of rights holders and stakeholders, each with its own set of rules, capabilities, and limitations. We build strategies for our clients that thread these components together in the way that drives synergy and value far beyond traditional partnerships