Simon Hinchliffe, Head of Motorsport at Prism Sport + Entertainment Our Head of Motorsport, Simon Hinchliffe, takes a look at why automotive brands are flocking back to endurance racing and makes the case for brands to follow. Following the release…
Grant Paterson, Head of Gaming at Prism Sport + Entertainment Our Head of Gaming, Grant Paterson, shares his thoughts on the impact Microsoft’s potential acquisition of Activision Blizzard King could have for gamers and brands. Microsoft’s landmark acquisition of Activision…
Laura Garriga, Senior Art Director at Prism Sport + Entertainment looks back at 2023 FIFA Women’s World Cup and assesses learnings for brands to capitalise on the growing global interest around women’s sport. The 2023 Women’s World Cup has been…
Sheena Brobbey, Senior Creative at Prism Sport + Entertainment As the Fifa Women’s World Cup 2023 draws to a close, Sheena Brobbey, Senior Creative looks into who really won the tournament. As with any huge sporting event, this year’s Fifa…
Charlie Toller, Music Lead at Prism Sport + Entertainment Our music lead, Charlie Toller comments on why it’s more important than ever for brands to stand for something. When developing the ‘Think Different’ campaign in 1997 Steve Jobs made the…
Charlie Toller, Music Lead at Prism Sport + Entertainment Our music lead, Charlie Toller comments on why the industry must now look beyond algorithms and streams if it is to move forward The global recorded music market is growing from…
Frances Wain, Executive Director, Growth at Prism Sport + Entertainment Frances Wain, Executive Director, Growth at Prism S+E (Wunderman Thompson) spoke to WPPIQ on how brands can leverage strategies to attract and engage the elusive Gen Z audience. The growth…
Grant Paterson, Head of Gaming at Prism Sport + Entertainment Grant Paterson, head of gaming at Prism (Wunderman Thompson) spoke to Little Black Book on how 2023 is gearing up to be a seismic year for the gaming industry. 2023…
Charlie Toller, Music Lead at Prism Sport + Entertainment In October of 2022, our very own Charlie Toller, Music Lead, sat down with Joanne Murray of WPP, to explore how data can be used to gain insight into the fan…