The coolest thing I’ve done at Prism

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Ferdi Merks from PRISM’s Amsterdam office. 


Writing about the coolest thing I’ve done at PRISM seems easier than it actually is. I’ve been with PRISM in Amsterdam for almost five years and I’ve had the opportunity to be involved in many great sports and events – from Olympic sailing in the Netherlands to speed skating in Kazakhstan; from World Cup Hockey to racing with Mazda’s Friends of MX-5 at Mazda Raceway Laguna Seca in California. And I’ve had a great time at every event and project I worked on.

However, there is one in particular that blew me away. For the Dutch, there is only one thing more important than winning gold medals at the Olympics, and that’s the world renowned Holland Heineken House. I had the chance to work as Operations Manager for the 2014 edition during the Winter Olympics in Sochi, Russia.

It’s an experience words can’t really describe, but I’ll give it a try, anyway… Imagine working every single day for seven weeks from 9am to 1am at the craziest sports and party location you can think of. It was a rollercoaster, a crazy bubble of music and sport, celebrating that one moment the world’s best athletes have to achieve everything they’ve trained for.


We celebrated all Dutch Olympic medals with the athletes, we hosted the best national artists and DJs like Fedde le Grand, and I made dozens of new friends while making all this happen. Looking at all those pictures of the most iconic HHH ever leaves me with the biggest smile possible, every time.

If that isn’t the coolest job ever, I don’t know what is.


Ferdi Merks 

October 30, 2017