DBX 707 Media Launch

DBX 707 Media Launch

Aston Martin

Prism S+E coordinated a four-week global media launch event for approx 140 international media guests in Sardinia, for the release of Aston Martin’s DBX707 – planned and executed in just six weeks. The event involved an online guest portal, guest management, hotel management, car management, press garage management, gifting, and celebrity lifestyle experiences.

 

Brief

Approach

Results