2021 marked Aston Martin’s return to the Formula 1® grid for the first time in over 60 years. Prism S+E ensure a consistent brand story is told throughout all guest touch points including Hot Laps, guest experiences, media and dealer events. The team play an active role in creating and delivering memorable, luxury experiences for Aston Martin customers, which in turn helps to maintain brand awareness and drive sales.

Across the 2022 season, we supported the brand at 22 races, hosted over 700 guests and facilitated 226 Garage Tours. Alongside delivering these core experiences, the team manage end to end guest communications, ticketing, hospitality, media programmes, driver appearances, and support with off-track events.