Glamping Aston Martin-style made Le Mans less of an endurance test for Aston Martin’s VIP guests.
Prism S+E negotiated and managed a partnership with Waldorf Astoria to deliver a luxury glamping set up for all guest, as well as an inhouse Spa tent, and collaborations with Michelin star chef Daniel Galmiche & Ex MasterChef Daniel Britton meant all the guests received a true taste of luxury. We designed the site and hospitality spaces to deliver a money can’t buy experience for over 50 guests that included helicopter tours, driver appearances and behind the scenes pit garage tours. Eight top tier social media influencers were hosted over the weekend with incredible interview access and experiences – like helicopter rides over the track – tailored around engaging content creation.  The three main influencer videos created at Le Mans have already earned more than one million views on YouTube, featuring Aston Martin cars new and classic.​”