Avon x Liverpool FC

Avon x Liverpool FC


Prism S+E helped Avon introduce its pioneering women’s football sponsorship strategy – its first involvement in sport sponsorship – globally.​ ​ After shaping the strategy, we managed the rollout across Avon’s top 10 global markets, including Argentina, Colombia, Turkey, South Africa and the United Kingdom. By combining our strategic football insights with requirements of the local marketing teams, we shortlisted three properties in each market and guided Avon through the selection process.​ ​ Next up was negotiating commercial rights with the rights holders in each of the top 10 markets and the contracting process before advising on how best to leverage the new investments.​