British GP – People’s Paddock

British GP – People’s Paddock

VELO

Prism Sport + Entertainment created bespoke Velo x McLaren experience during the British Grand Prix, hosting 80 guests in a branded suite at the Hilton Garden Inn Silverstone.

The local market hosted competition winners, amplifiers, and key stakeholders. Guests were treated to unrivalled views of the pit-lane, a celebrity chef-inspired menu, simulator and BATAK competitions, and an appearance by a McLaren F1 legend.

Brief

Approach

Results