Castrol and bp signed with the English Premier League early in 2022 to become their ‘Official Engine Oil Partner’.  We worked alongside numerous WPP agencies to create the global campaign Castrol’s ‘Game Changers’. We focused on Castrol’s sponsorship rights as well as ensuring how the partnership aligns and supports Castrol’s brand purpose. We created global toolkits and POS kits for Castrol’s independent and franchise workshops, giving Castrol staff the chance to win ‘Game Changing’ football moments. We also created perimeter board takeovers at Premier League games across the nation. We also promoted the sponsorship throughout Castrol’s own channels and across their target markets.