FIA WEC Partnership Activation

FIA WEC Partnership Activation


As title sponsor of the leading private entry into the FIA World Endurance Championship, Prism S+E are supporting Hertz in delivering a multi-year, multi touchpoint on and off-track activation strategy to ensure the partnership is effectively leveraged in support of business goals.

 As the only brand led entrant into the series, the goal is to disrupt the status quo and bring the globally recognised car rental company to the most passionate motorsport fans through seamlessly delivering on-brand, high quality and memorable experiences. A strategic media and communications plan is uniting motorsport and travel audiences through extracting the full partnership value at a global and local level utilising all assets such as show cars and experiential fan park and retail site activations. Across seven WEC races on three continents, luxury guest programmes are being delivered including end-to-end guest communications, ticket management, hospitality, accommodations, gifting, meals, events and experiences.