INFINITI challenged Prism S+E to develop an innovative and exciting content execution to drive awareness of the Technical Partnership with the Renault F1 Team, engage global audiences / regional markets and portray a more relaxed brand persona. The concept of ‘Employee of the Month’ saw Renault F1 Driver Daniel Ricciardo vying to become INFINITI Employee of the Month through a series of challenges in a scripted comedy. The project was strategically developed to offer a broad selection of social assets (hero/hub/hygiene) to ensure continuity of narrative as well as strong intrigue through a multi-platform teaser campaign. The film was produced, written, directed, and edited by our in-house team. All of which was captured with a minimal budget over the course of a single days shoot.

The targeted social approach landed across channels with a ‘bang’ with INFINITI offering the perfect platform to showcase Daniels engaging personality, humour and F1 mindset. It became the first piece of INFINITI brand content to secure 100% global engagement, the brands highest performing content piece across owned channels and was subsequently nominated for the 2020 ‘Creative Content Award’ by Sports industry Group.