Brain To Performance

Brain To Performance


Prism S+E identified an area for Nissan Formula E Team to work with Nissan’s UX Innovation team to create the Brain to Performance Project. A first in the world of motorsports, it uses advanced brain imaging and analysis to determine the anatomical specifics of high-performance, professional drivers. The program aims to develop bespoke, optimized training to enhance brain functions and anatomy related to driving and racing. The pioneering program, aimed at improving driver performance, was tested for the first time at the New York City E-Prix in Season 8. Now in Season 9, the drivers continue to use specific training programs. In the long term, Nissan aims to bring its expertise in transferring knowledge and technology between the racetrack and road for better electric vehicles for customers. Prism S+E have provided project management, content creation, a full PR press office and communications support.