Premium Wine Launch

Premium Wine Launch


In May 2022, Penfolds wine held an exclusive two-day preview event in Bordeaux to showcase their new collection of premium wines to a carefully curated group of global media. Prism’s brief was to deliver a suite of content capturing the unique nature of the brand, the product and the beautiful setting in the South of France, from brief to delivery. On location, Prism S+E provided an end to end production team, that included multiple camera operators, photographers, drone pilots, as well as creative directors and producers. Our Prism S+E team edited all content on-site to achieve instant distribution to global media outlets and social channels throughout the event.





Content promoting #RestandRun became some of the most engaged-with on owned channels.