As the lead agency on the Nissan Pole to Pole Project, Prism S+E led the expedition vehicle reveal in Iceland where we hosted global content creators, a selection of the world’s media and key stakeholders from Nissan at an exclusive event.

The expedition, in what will be a world first, will see explorers Chris and Julie Ramsey travel from Pole to Pole in an all-electric Nissan Ariya. Ahead of this, Prism S+E developed and delivered all aspects of this unique experiential activation in Iceland, including end-to-end event planning, content creator management, media engagement, content capture and post-event media reporting. The strategies employed by Prism S+E led to widespread international coverage and increased awareness on social media via key content creators on social leading to global excitement and anticipation around the expedition itself.