Love Livery
Love Livery
As part of the VELO x McLaren ‘Love The Unexpected’ campaign, we celebrated and rewarded fandom from across the world with unique and unexpected experiences.
To launch the campaign, we gave 98 lucky McLaren F1 Team fans the chance to be part of the action on race day and have their names emblazoned on the car livery.
All they had to do was send us their name and messages of support via social platforms for the chance to win. With a post reach of over a 25 million, messages streamed in from all over the globe including, Brazil, China, Sweden, USA and of course the UK.
Brief
Allianz needed to unite 10,000 employees behind its London 2012 campaign and partnered with Prism to make it happen.
Approach
We created Team Allianz – 11 Olympic and Paralympic athletes from Games past, present, and future. In the runup to the Games, 40 short films presented the athletes’ stories of achieving success and greatness, and more than 50 Team Allianz athlete appearance days were managed and executed for the Team Allianz Live bus tour and other events.
Results
The campaign won Cannes Lion recognition, having inspired a positive ethos across the group and retention of the UK’s Best Insurance Group Team status for Allianz.