Sonic Circuit

Sonic Circuit


To engage with VELO’s ambitious adventurer audience through the McLaren F1 Team partnership, and to celebrate McLaren’s home race, the British GP at Silverstone, we created the VELO x McLaren Sonic Circuit F1 after-party. An exclusive ‘Best Of British’ event in London featuring British DJ Wilkinson, fusing the worlds of music and motorsport, pushing the limits of traditional live performances.

We created a short film that went behind-the-scenes to find out how the British music scene has inspired Wilkinson, and what makes British music and culture unique.
Culminating in a live performance at the Savoy Hotel’s epic rooftop location with stunning views of the London skyline that played out after Sunday’s race finale.







Sonic Circuit – Wilkinson: The Live Performance



Prism helped Avon introduce its pioneering women’s football sponsorship strategy – its first involvement in sport sponsorship – globally.


After shaping the strategy, Prism managed the rollout across Avon’s top 10 global markets.
By combining our strategic football insights with the requirements of the local marketing teams, we shortlisted three properties in each market and guided Avon through the selection process.


Prism also helped Avon negotiate commercial rights in each of the top 10 markets and advised on how best to leverage the new investments.