Ruth Grimoldby, PR and Communications Director at Prism Sport + Entertainment looks back at 2023 FIFA Women’s World Cup and assesses learnings for brands to capitalise on the growing global interest around women’s sport. The 2023 Women’s World Cup has…
Sheena Brobbey, Senior Creative at Prism Sport + Entertainment As the Fifa Women’s World Cup 2023 draws to a close, Sheena Brobbey, Senior Creative looks into who really won the tournament. As with any huge sporting event, this year’s Fifa…
Frances Wain, Executive Director, Growth at Prism Sport + Entertainment Frances Wain, Executive Director, Growth at Prism S+E (Wunderman Thompson) spoke to WPPIQ on how brands can leverage strategies to attract and engage the elusive Gen Z audience. The growth…