Aston Martin

Beautiful to Drive

About the Project

Prism were tasked by Aston Martin with creating content that would showcase their three core models and the character of each car, whilst simultaneously reflecting the brand and one of its core messages; ‘Beautiful to Drive’. Vantage- The Hunter, DB11- The Gentleman and DBS- The Rogue, were at the centre, with multiple types of content being produced to highlight the cars beauty and power, across a variety of channels.

THE SOLUTION

Defining the Car’s Character

Following the model’s original creative treatment, Prism crafted a brand narrative to direct and shoot a film and a suite of imagery.

This content has been utilised across many different platforms including digital campaigns, TV commercials, social media and print advertisements for both global and regional led campaigns.

THE RESULT

‘Beautiful to Drive’

The content formed the basis for the UK’s Media campaigns in 2019, generating an impressive 25million impressions across digital display, social, Sky AdSmart and TVC. Following this success, the ‘Beautiful to Drive’ creative has continued to be used into Q1/2 of 2020.

The campaign film has also been used across multiple global markets including Germany and the US, as well as being displayed at the world-famous Geneva Motor show.