Aston Martin

DBX Launch


DBX Launch


Dubbed by Aston Martin Lagonda as ‘the most important launch for the brand to date,’ Prism’s task was to create a teaser campaign for the release of its new DBX SUV – without actually showing the car!


Prism developed a campaign that aligned with the brand’s ‘charmingly provocative’ tone and manner. The first set of content was released in bursts and surges, drumming up excitement for the reveal, communicating luxuriousness, exhilaration and confidence, and reflecting AML’s ‘restless temperament’ value for the model.

Our unveiling was accompanied by photography and film made in collaboration with Chinese American director, Daisy Zhou. Her skills and previous work was a perfect fit for the luxury lifestyle approach we took for this work.


The campaign generated more than 2,000 leads, 20m impressions, 1.3m engagements and 8,626
link clicks – more than doubling the normal weekly traffic on the client’s social media channels.