Ford needed a new approach to communicating in the rapidly evolving media landscape. In 2007 Prism invented the Ford Content Factories – a storytelling engine now in its 14th year.
Brands are increasingly establishing dedicated content teams to generate share of voice and engagement in social and digital media, but Ford was way ahead of the trend. Bespoke teams in North America, Europe, the Middle East and Africa and Asia-Pacific were created around the journalistic tenet of aggressive story-mining.
These teams dovetail with Ford’s social media and PR operations to create an industry-leading communications engine geared to content-driven engagement, collaborating globally and across Ford’s agency network.