APOLLO TYRES

Go the Distance

Brief

 Prism were given the task to highlight Apollo’s partnership with Manchester United and teams within the Indian Super League through a creative solution inspired by Apollo’s brand positioning “Go the Distance”.

Action

We developed a unifying creative solution inspired by Apollo’s ‘Go The Distance’ brand promise, that could be leveraged through campaigns and storytelling.

We focused on the fearless attitude embraced by the athletes, and created a hero brand film and episodic content pieces showcasing the Apollo-sponsored teams. Throughout the organic social campaign, we encouraged Apollo’s community to share personal stories of facing their challenges and ‘Going the Distance’. In a country dominated by a love of dance and entertainment, we created a half-time show with our freestylers and activated across domestic Indian Super League half time shows.

Outcome

The campaign reached over 50 million people across social media with an engagement rate of over 17% .

#ApolloHTS was trending on Twitter India for over 12 hours.

The campaign featured in over 60 national & regional media outlets across print and TV, including Indian media powerhouses such as NDTV & Hindustan Time.