INFINITI

INFINITI Engineering Academy

Brief

Create a marketing platform for INFINITI, Technical Partner to the Renault DP World F1® Team, to deliver an authentic connection between the INFINITI brand, its customers and a global Formula 1 audience.

Action

Promotion and Recruitment – Digital and social activation at global and regional level to raise awareness of the Academy and drive applications through the IEA website.

Final Events – Hosting a final in each region for its top ten applicants. Candidates complete a series of individual and team engineering tasks and are ranked by a panel of judges from INFINITI, Renault F1® Team and the Renault Nissan Mitsubishi alliance. One winner is announced per region.

Placement – Seven winners spend one year living in the UK, working with INFINITI and Renault Sport Formula One™ Team, acting as brand ambassadors for the programme, working alongside world-leading engineers. ​

Outcome

The programme has become a strategic recruitment pipeline for Nissan and INFINITI globally. Since 2015 it has achieved:​​

40,000 registrations​​

36 winners​​ – 50% of whom secured permanent roles with INFINITI or in Formula 1.​​

Over 300 media engaged​​, generating c. 8000 articles in seven global regions ​​