Proving that camping can very much be high end, Prism created a unique luxury glamping experience for Aston Martin’s guests at the Le Mans 24 Hours in 2019.
‘At Home with Aston Martin’ reflected the brand’s core values through every touchpoint and provided unrivalled access to Aston Martin and AMR senior execs, ambassadors, drivers and team members during the race weekend.
To transform an empty field into an on-brand environment, Prism negotiated and managed a partnership with Waldorf Astoria to deliver a luxury Glamping experience including an on-site spa for guests. The site and hospitality spaces were designed to ensure a relaxed yet indulgent feel that was in keeping with the race event and the brand.
Bespoke branding and collateral was designed and created, ensuring Aston Martin was at the heart of every customer interaction from invitation to event follow-up. The brand story was brought to life through integration of unique assets including technical garage tours and hosted discussions within Aston Martin’s own trackside hospitality suite.
Alongside the guest programme, eight top-tier social media influencers were hosted over the weekend with incredible interview access and experiences -tailored around developing engaging content. Content outputs have earned more than one million views on YouTube.