Aston Martin

DBX Launch


Friends of MX-5


Using social media, promote the Mazda MX-5 roadster across Europe to new buyers, without forgetting current owners.


Conceived by Prism and launched in 2016, the Mazda Friends of MX-5 programme embraces 26 Mazda markets and aims to constantly communicate with, listen to, and grow its community, to bolster customer loyalty, brand engagement and product sales.



With a mix of bespoke content, fan and community outreach, and money-can’t-buy experiences and rewards, the Mazda Friends of MX-5 Facebook family quickly grew to nearly 100,000 highly engaged people. Some other success statistics from Facebook include:

  • Total reach: 8 million
  • Total page impressions: 10.7 million
  • Total video views: 1 million
  • Total page engagements: 152,000