TATA CONSULTANCY SERVICES

TCS Marathons

Brief

Tata Consultancy Services, a multinational information technology service and official technology partner of the Virgin Money London Marathon, tasked Prism with activating its sponsorships of marathons across the world.

Action

We oversee the partnership for the TCS Amsterdam Marathon, Virgin Money London Marathon and TCS New York Marathon which involves a running clinic, corporate hospitality, the marathon EXPO and race day activities. Prism deliver this all-encompassing programme through creative, graphic design, film production, hospitality, branding and production.

Outcome

Since 2011, our team has supported TCS in hosting more than 2,000 VIP guests per year at the Amsterdam marathon, helping promote the TCS marathon app. In 2018 Prism hosted over 5,000 guests on behalf of TCS at the 2018 Amsterdam Marathon with a 95% satisfaction rate.