Increase BP’s local market sponsorship engagement to support business growth and increase the relevance of its relationship with Renault DP World F1® Team with consumers.
Assets were shared with BP’s key markets for use across the 2020 F1 season. Despite markets were not able to fully leverage the content due to the COVID-19 crisis, the video still gained 1,363,296 organic views on BP’s central YouTube channel.
The content also outperformed on social. The main edit on Twitter delivering 1500% higher impressions than average with the Trailer achieving 500% higher reach than average on Facebook.