Increase BP’s local market sponsorship engagement to support business growth and increase the relevance of its relationship with Renault DP World F1® Team with consumers.
Prism created digital activation toolkits including a short comedic film called ‘The Commercial’ set at a BP service station shoot. Also used the shoot to capture a suite of shareable social assets featuring Renault DP World F1® Team driver Daniel Ricciardo.
Assets were shared with BP’s key markets for use across the 2020 F1 season. Despite markets not being able to fully leverage the content due to the COVID-19 crisis, the video still gained 1,363,296 organic views on BP’s central YouTube channel.
The content also outperformed on social, with the main Twitter edit delivering 1500% higher impressions than average and the Trailer achieving 500% higher reach than average on Facebook.